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Startup Founder Essentials — Course 4: The Offer, Product and Startup Experimentation
Separate offers, products and experiments; choose proportionate prototypes; run responsible tests; and interpret bounded evidence before increasing startup commitment.
startup foundersstartup experimentationtestable offersprototypesminimum viable productresponsible testingevidence interpretation
By Telari Labs
Startup Founder EssentialsCourse 4 of 12
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Lesson list
- Separate the offer, product and experimentIdentify what the founder is proposing, what would deliver it and what the next test can actually examine.
- Shape an offer that can be testedDefine the exchange and its limits before testing a message, commitment or product response.
- Choose what to build for the questionMatch the representation and its fidelity to the inference needed before committing to production.
- Design an experiment that can change a decisionSpecify the hypothesis, exposure, measure and decision rule before observing the outcome.
- Run responsible offer and product testsProtect participants, users and the venture while preserving the credibility of experimental evidence.
- Interpret results and choose the next commitmentBound the conclusion, diagnose alternative explanations and choose the next proportionate use of time and money.
- Offer, product and experiment reasoning assessmentApply offer, prototype, experiment and evidence judgement to six independent fictional founder cases.